New Gen Luxury - London

THE AGENCY
DE LA MODE

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Brand Strategy✦ Art Direction✦ Creative Direction✦ Luxury Advertising✦ Campaign Production✦ Publicity & PR✦ Brand Architecture✦ Brand Strategy✦ Art Direction✦ Creative Direction✦ Luxury Advertising✦ Campaign Production✦ Publicity & PR✦ Brand Architecture✦

01

Strategy &
Brand Vision

Discover

02

Production &
Art Direction

Discover

03

Publicity &
PR Management

Discover

The Agency - London

A premier award-winning consultancy dedicated to championing the New Gen Luxury movement - where heritage meets innovation and fashion becomes culture. We do not dress labels. We build legacies.

Where Strategy
Meets Artistry

We partner with emerging and established labels to forge bold visions, razor-sharp positioning, and enduring brand legacies that transcend trends and command global attention.

01

Strategy

Brand Development
Identity & Market Alignment
Brand Architecture
Integrated Marketing
Social Media Management

Book a Discovery Call -> 02

Art Direction

Visual Identity Direction
Creative Direction
Graphic Design
Tone of Voice & Copywriting
Trend Research

Book a Discovery Call -> 03

Production

Content Film & Photography
Editorial Direction
Campaign Direction
Collection Merchandising

Book a Discovery Call -> 04

Publicity & PR

Strategic Partnerships
Brand Collaboration
Events & PR
Influencer Strategy
Global Location Scouting

Book a Discovery Call -> 05

Luxury Advertising

Launch Campaigns
Digital Advertising
Media Strategy

Book a Discovery Call -> 06

AI Integration

AI Brand Strategy & Automation
AI-Powered Content Creation
Customer Experience & Chatbots
AI Sales & CRM Systems
Data Analytics & Forecasting
AI Visual & Creative Tools

Book a Discovery Call ->

A Premier
Award-Winning
London Consultancy

15+Years in Luxury Fashion

80+Brands Elevated Worldwide

2xAward-Winning - Luxuri Awards 2024 & 2025

Begin Your
Brand Legacy

Request Discovery Call

The Agency De La Mode - Program

The Maker's
Blueprint

The world's first end-to-end manufacturing guidance platform.
Clothing · Footwear · Accessories - From concept to creation.

Begin Your Journey Book a Consultation

From Concept
to Creation

The Maker's Blueprint is the world's first end-to-end guided manufacturing platform for independent fashion, footwear and accessories founders - built by The Agency De La Mode.

Whether you are starting from a sketch or scaling your production, the programme walks you through every stage with video guidance, 40+ professional templates, direct specialist access, and AI-powered support.

The gap between having a great idea and holding a finished product in your hands has never been more navigable - if you know the right steps.

The Programme - 6 Guided Stages

I

Concept & Vision

Define your creative direction, target market, and brand positioning before committing to production.

II

Design & Tech Packs

Translate ideas into manufacturer-ready technical drawings and specification sheets.

III

Sourcing & Materials

Find the right fabrics, trims, and factories aligned with your quality and sustainability standards.

IV

Sampling & Prototyping

Navigate the sample process, manage revisions, and ensure your product is production-ready.

V

Production & Scaling

Place production orders confidently, manage timelines, and scale your output systematically.

VI

Quality Control & Launch

Inspect your finished goods, approve shipments, and launch with confidence and precision.

6Guided Stages

40+Pro Templates

24hExpert Response

FreeSelf-Guided Access

Lifetime Tool

Full Access

One-Time Fee

Lifetime access to all templates, video lessons and the community forum across all 6 stages. Pay once, use forever.

Begin Your Journey ->

Expert Consultation

Initial Consultation

55 GBP

A focused session with a manufacturing expert. Ideal for founders at any stage who need targeted guidance.

Book Session ->

Strategic

Strategic Consultation

275 GBP

A deep-dive strategic session covering your full production roadmap, sourcing strategy, and scaling plan.

Book Session ->

Ready to Build
Your Product?

Begin Your Journey

The Agency - Est. London 2017

The
Agency
De La Mode

A distinguished UK based consultancy specialising in strategic brand building, marketing, branding, and creative campaign direction.

Our mission is to empower creative talents within the fashion industry - from established luxury brands aiming to expand their horizons to emerging designers seeking foundational support.

We offer bespoke services that elevate brands to new heights, ensuring they stand out in the competitive fashion market. Our expertise in luxury brand development guarantees your brand's growth and enduring success.

✦ Two Times Award-Winning
Luxury Consultancy UK
Luxuri Awards 2024 & 2025

"Structure as Style: How The Agency De La Mode Builds Brands That Endure"

Read Full Article

Oggy Nikl

Founder - The Agency De La Mode

Oggy Nikl is a luxury fashion expert, strategic consultant, and the visionary founder of The Agency De La Mode - a premier London-based award-winning luxury consultancy dedicated to championing the "New Gen Luxury" movement.

With 15 years of extensive experience in the luxury fashion industry, Oggy has dedicated her career to scaling new luxury brands with passion, structure, and strategic foresight. Prior to founding the agency, she built her expertise consulting for some of the world's most prestigious luxury houses.

Established in 2017, the agency has become the trusted partner of choice for innovative startups seeking to make their mark in the exclusive world of high-end fashion.

LOUIS VUITTON SAINT LAURENT HERMÈS BALENCIAGA & MORE

Client Portfolio

2025

My Afterhrs

Paris

Re-establishing Brand DNA, Scaling & Brand Growth

Airene

Bulgaria

Full Process of Brand Development

Ikkho

London / India

Full Process of Brand Development