Oggy Nikl is the founder and creative force behind The Agency De La Mode - a luxury fashion consulting house specialising in building brands from vision to runway.
With over 14 years of industry expertise and an MBA in Luxury Brand Management, Oggy has worked with over 120 brands worldwide - from emerging labels to established names - guiding them through every stage of creation, production, and launch.
Prior consulting experience spans some of the most revered names in luxury, and Oggy also serves as a guest lecturer on luxury brand strategy in London.
LOUIS VUITTONSAINT LAURENTHERMESBALENCIAGADIOR& MORE
The Agency
The De La Mode Difference.
We combine deep industry connections, bespoke strategy, and over a decade of hands-on expertise to guide your brand from first concept to global debut.
01
End-to-End Guidance
From first idea to global market launch - every stage managed personally.
02
Proven Track Record
Brands guided have debuted in leading fashion capitals worldwide.
03
Deep Connections
Top-tier manufacturers, artisans, and creative teams worldwide.
04
Bespoke Strategy
No templates. Every brand receives a strategy built entirely for them.
The Process
Our Bespoke Brand Creation Process.
Three meticulously crafted stages - each building on the last - to carry your brand from the spark of an idea to its debut on the world stage.
Stage OneI
Brand DNA & Archetype Development
Before a garment is sketched or a logo designed, we define the very essence of your brand - the foundation that informs every creative and business decision.
In-depth consultations to uncover your mission, values, and unique positioning
Identify your brand archetype and narrative voice
Define your visual language, tone of voice, and storytelling style
Research your target audience's lifestyle, desires, and emotional triggers
A strong brand DNA ensuring consistency, recognisability, and emotional connection with your audience.
Stage TwoII
Production & Manufacturing Cycle
We act as your full-cycle production partner, ensuring your designs come to life at the highest standard - on time, on budget, and in complete alignment with your brand DNA.
Sourcing the right fabrics, trims, and materials from trusted suppliers
Matching you with skilled manufacturers and artisans suited to your aesthetic
Overseeing sampling, pattern-making, and prototyping
Managing quality control checkpoints throughout production
A flawlessly produced collection meeting luxury market standards, ready for a high-impact launch.
Stage ThreeIII
Brand & Collection Launch Strategy
Once your collection is ready, we design and execute a bespoke launch strategy to introduce your brand to the world with the impact it deserves.
Creative direction unifying your campaign aesthetic across every touchpoint
Art photography & videography embodying your brand DNA
Social media strategy, content creation, and launch campaigns
Go-to-market strategy across boutiques, online retail, and press
Your brand enters the market with a clear identity, cohesive visuals, and a strategic path to visibility and sales.
Bespoke Consulting
What Bespoke Means.
Working with The Agency De La Mode is not a service - it is a partnership. Every engagement is personal, hands-on, and built entirely around your brand's ambition and vision.
01
Research & Development
Oggy personally conducts all research and development - nothing is delegated to junior staff or external contractors.
02
Hands-On Production
Personally involved in production, including direct communication with suppliers and manufacturers throughout.
03
Always Available
Available via email at all times to respond to any need, question, or decision that arises throughout your project.
04
You Are the Priority
Every project receives the full attention, care, and expertise it demands - you are treated as a first-priority client.
Where Strategy Meets Artistry
We partner with emerging and established labels to forge bold visions, razor-sharp positioning, and enduring brand legacies that transcend trends and command global attention.
A truly enduring luxury brand is not born from aesthetics alone - it is engineered. Before a single garment is cut or a campaign is conceived, we construct the intellectual and strategic architecture that will carry your brand for decades.
We begin where most agencies never go: the foundational questions. Who are you, truly? What does your brand stand for? What position do you intend to occupy in the cultural landscape of luxury?
Brand Positioning & Identity Foundation
Market & Competitive Landscape Analysis
Brand Architecture & Naming Strategy
Creative Direction Framework
Collection & Product Expansion Road-Map
The result is a brand that does not follow trends - it sets them.
A luxury brand lives and dies by the strength of its visual world. We construct a visual language so precise that your audience recognises your brand before they read a single word.
Visual Identity & Brand Aesthetic Direction
Campaign Concept & Creative Brief Development
Editorial Film & Photography Direction
Graphic Design & Art Direction
Tone of Voice & Copywriting
Great luxury imagery does not shout. It draws you in.
In luxury, perception is reality. We engineer the narrative around your brand and ensure it reaches the right people, in the right rooms, at the right moment.
The Maker's Blueprint is the world's first end-to-end guided manufacturing platform for independent fashion, footwear and accessories founders.
Whether you are starting from a sketch or scaling your production, the programme walks you through every stage with video guidance, 40+ professional templates, direct specialist access, and AI-powered support.
The Programme - 6 Guided Stages
I
Concept & Vision
Define your creative direction, target market, and brand positioning.
II
Design & Tech Packs
Translate ideas into manufacturer-ready specification sheets.
III
Sourcing & Materials
Find the right fabrics, trims, and factories.
IV
Sampling & Prototyping
Navigate the sample process and revisions.
V
Production & Scaling
Place production orders and scale systematically.
VI
Quality Control & Launch
Inspect goods, approve shipments, and launch.
6Guided Stages
40+Pro Templates
24hExpert Response
1xOne-Time Fee
Lifetime Tool
Full Access
One-Time Fee
Lifetime access to all templates, video lessons and community forum.
Declining sales rarely come from one isolated issue. They usually reveal a deeper gap across positioning, product desire, audience intent, trust, conversion, retention or follow-up.
The Sales Accelerator is a complete strategic roadmap that helps emerging luxury and fashion brands move from reactive, inconsistent sales into a repeatable, intentional revenue system.
The Roadmap - 6 Guided Stages
I
Sales Diagnosis
Identify exactly where revenue is breaking.
II
Positioning & Desire
Clarify why the product matters and to whom.
III
Audience Quality
Attract the right buyers through precision targeting.
IV
Conversion Flow
Strengthen trust signals at every touchpoint.
V
Campaign Planning
Build intentional campaigns that convert.
VI
Retention & Revenue
Move to repeatable weekly revenue rhythm.
6Guided Stages
30+Sales Templates
24hExpert Response
375GBP One-Time
Lifetime Tool
Full Roadmap Access
375 GBP
Lifetime access to all 6 stages, 30+ templates, and AI-powered guidance.
Est. London 2017 - Award-Winning Luxury Consultancy
The Agency De La Mode
A distinguished UK based consultancy specialising in strategic brand building, marketing, branding, and creative campaign direction - dedicated to championing the New Gen Luxury movement.
Our Mission
Our mission is to empower creative talents within the fashion industry - from established luxury brands aiming to expand their horizons to emerging designers seeking foundational support.
We offer bespoke services that elevate brands to new heights, ensuring they stand out in the competitive fashion market.
At The Agency De La Mode, we believe that every fashion house - regardless of scale - deserves the same level of strategic rigour and creative mastery that the great maisons have always commanded.
What We Stand For
I
Strategic Rigour
Every decision is grounded in deep research and an unwavering understanding of the luxury consumer.
II
Creative Mastery
We bring the same standard of creative ambition to every project regardless of budget.
III
Commercial Impact
Every strategy is measured against one question: does this build long-term brand value and drive revenue?
IV
Partnership
We work alongside our clients - present for the difficult decisions and the milestones that matter.
V
Discretion
Luxury operates on trust. We protect every client relationship with the care we bring to the work itself.
VI
New Gen Luxury
We champion a new generation of luxury - built on substance, not just heritage.
New Gen Luxury™
Our Movement - Est. 2017
New Gen Luxury is not a trend. It is a shift in how the next generation of consumers relates to luxury - and a shift in how the next generation of luxury brands must be built.
It asserts that luxury is a standard of thinking, making, and communicating - available to any brand willing to uphold it.
Recognition
2025
Luxuri Award Winner
Best Luxury Brand Consultancy UK Two consecutive years of recognition
2024
Luxuri Award Winner
Best Luxury Brand Consultancy UK Featured in Luxuri Magazine
"Structure as Style: How The Agency De La Mode Builds Brands That Endure"
Oggy Nikl is the founder and creative force behind The Agency De La Mode - a luxury fashion consulting house specialising in building brands from vision to runway.
With over 14 years of industry expertise and an MBA in Luxury Brand Management, Oggy has worked with over 120 brands worldwide - from emerging labels to established names - guiding them through every stage of creation, production, and launch.
Prior consulting experience spans some of the most revered names in luxury fashion. Established in 2017, the agency has become the trusted partner of choice for innovative founders seeking to make their mark in the exclusive world of high-end fashion.
LOUIS VUITTONSAINT LAURENTHERMESBALENCIAGADIOR& MORE
"Structure as Style: How The Agency De La Mode Builds Brands That Endure"
